Converse Chuck Taylor All Star logo with a navy blue star and red and navy text.

As a copywriter, I contributed to Converse’s 2018 holiday campaign, crafting simple, human lines built around presence, friendship and connection. The work appeared across in-store and digital placements during the brand’s holiday push.

Inside a retail store, display shelves showcase various styles of boots. Large promotional posters featuring models wearing boots are visible, with one poster showing a close-up of the shoes and a model squatting. Bright lighting and turquoise and pink decorative panels add to the store's lively atmosphere.
Outside view of a Converse store with large display windows, featuring posters and red text that reads 'Share the Moment' and 'Your Presence is a Present'.
Two women, one with blonde dreadlocks and the other with curly hair and a beanie, playfully balancing each other against a white background; on the right, a graphic with a pair of tan fur-lined boots, the words "GIVE" at the top and "PRESENTS" at the bottom in yellow.
Two people jumping and playing together in a studio with a white background. One is a woman with curly hair, wearing a shiny silver jacket, and the other is a man in beige pants and a green and black jacket. The woman is sitting on the man's back, and they are both smiling happily.
People wearing Converse sneakers in various colors, arranged in a circle with a white background.