As a UX writer at Google, I worked with design and research teams to rethink Google Stadia’s gaming homepage and make it feel as effortless as scrolling Netflix: clean, cinematic and intuitive. Each home screen example is tailored to a specific user state, whether it’s first time players, return users starting anew, or Pro subscribers. Personalized content and structure help every player find what they want fast while keeping the experience warm and inviting.