Blue Samsung logo with text 'Samsung' in bold blue letters.

For Samsung Pay, I created a set of globally-minded trivia quizzes designed to spark quick moments of delight inside an everyday product. Quiz questions are light, clever, and rooted in Samsung’s identity as a brand that connects people across cultures. 

  • A person with turquoise nail polish holding a Samsung smartphone displaying a quiz app about Gangnam Style.
  • A Samsung smartphone displaying a quiz question about countries without rectangular flags.
  • Hand holding a Samsung smartphone displaying a quiz question about countries using the U.S. dollar as their official currency, with options including Ecuador, Australia, Hungary, and Laos, over a background of various international banknotes.
  • A smartphone in a person's hand displaying a quiz app with a city skyline at night on the screen, featuring a question about the number of emirates in the United Arab Emirates.
  • Close-up of a hand holding a Samsung smartphone with a quiz app open, displaying a world map and the question 'Which country has no official capital city?' with multiple-choice options.