Because of my background in travel and adventure storytelling, the Williamsburg-based NYC agency Farewell NYC brought me on to create a brand book for Teva, Your Guide to the Modern Outdoors, that inspires people to get outside and express themselves. Featuring imagery from Teva photographers, the narrative balances outdoor grit with modernity and accessibility. The finished book lives both online and in print, and was distributed across Teva’s retail and brand channels.

Two hikers walk in front of a desert rock formation with a large, naturally-formed circular hole. Overlaid text reads, "Your Guide for Adventure in the Modern Outdoors."

Three outdoor activity guides with the title 'Your Guide to the Modern Outdoors'. The left cover features a woman jumping in a mountainous landscape, the middle cover shows a group of people standing in a sea cave, and the right cover has a person jumping in the air against a sky background.

A woman with gray hair and two young girls sitting on a hammock in a wooded area at sunset, with trees and sunlight visible in the background.

Open book with a photo of a woman standing on a rocky landscape at sunset on the left page, and the word 'Freedom' with a paragraph explaining its meaning on the right page.

Young woman with curly hair jumping on rocks at the Grand Canyon, wearing a pink beanie, denim jacket, black leggings, and sandals, with a partly cloudy sky and a tree nearby.

Open magazine featuring three photographs: two women relaxing indoors, two people climbing a mountain at sunset, and two children rowing a boat through rapids, with a quote about the universality of travel.

Open book with text on the left page and a person falling into a lake on the right page. The person is upside down, wearing a striped shirt and red pants, with mountains in the background.

A woman sitting on the tailgate of a pickup truck on a remote road in a desert landscape, wearing a red tank top, shorts, and sneakers, blowing bubble gum, surrounded by snacks.